Mana Ooru – Mana Kuragayalu

The State Government launched ‘Mana Kuragayalu’ programme as an alternate marketing system to cater to the increasing demand for fresh fruit and vegetables due to the continuous increase in population and spread of the twin cities. Mana Kuragayalu is an extension of the Rythu Bazaar concept and the only difference is that it attempts to link distant farmers to market their fresh produce through shortening the supply chain by establishing Farmer Interests Groups (FIGs)/ Farmer Producer Organisations (FPOs) and Societies in the production clusters by the Horticulture Department.

In order to promote the development of direct ‘Agricultural Produce, Vegetables and fruit in particular’ marketing in the country, ‘the GOI enacted the Scheme for the Development of Agricultural Marketing Infrastructure, Grading and Standardization of each commodity/item, based on the likeliness and acceptance by the consumers’, as per their requirement and satisfaction’.

Beneficiary:

All Citizens

Benefits:

farmers would get remunerative price for their produce without involvement of middlemen.